How to create content for Instagram

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Lluís Enric Mayans
@lluisenricmayans
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How to create content for Instagram

The types of content that can be uploaded to Instagram are different and suitable for different situations. In any case, do not worry, because in this guide I will explain to you how to create content for instagram of all kinds, guiding you step by step in the various procedures. To find out, therefore, how to create a history, an post, an Real, a live or video on IGTV, just keep reading this guide.



Please note: in the tutorial I will refer to the Instagram app for Android and iPhone, which is the one that allows you to create the most content. It is also possible to use Instagram on the PC, but in a much more limited way: the Web version of the social network, in fact, is designed above all for the use of contents and not for their creation. Having said that too, we can proceed.

Make a story

Instagram stories are sequences of photos, videos, music and textual content that the user can add to a specific section of his profile and remain visible to others for 24 hours. They can also be enriched with stickers, questions and other fun elements.

make a story on Instagram you have to open the application and, from the screen Home, press the icon named The tua storia. Alternatively, you can also get to the story screen by simply swiping right.

At this point, if you want to take a photo on the spot, press on thecircle icon located at the bottom of the screen. To make a video, press and hold the same button. You can switch between cameras by pressing thecamera icon. By selecting, instead, the round icons you see below, you can apply an Instagram filter to your story in real time.



If, on the other hand, you want to use an image or a video from your Gallery, click onsquare icon and select the photo you prefer.

Now, to customize your story, just use the specific functions of Instagram. For example, for add an inscription, you just need to press onAa icon and type the text you want to add.

Alternatively, you might as well disegnare on the image you want to add to your story. To do this, press onsnake icon, located at the top of the screen and draw what you prefer.

If you want to make a story more interactive, you can add one question to which the viewer of the story can respond. If you are interested in this function, I refer you to my guide where I explain how “Ask me a question” works on Instagram.

Another method of engaging the audience through a story is the survey, thanks to which people who open the story can give their opinion on a certain topic. Also in this case, if you would like to learn how to use this function, I refer you to my specific guide, in which I show you how to do polls on Instagram.

When the story is ready to be published, you have to press the button Send to and then press the button Share located next to the inscription The tua storia.

Instagram Stories remain online and visible to the public for twenty-four hours, after which they are made private. To retrieve the stories and view them even after this time frame, you can consult my guide where I explain how to see old stories on Instagram.


Make a post

If your intention is to make a post on Instagram, that is, a content that remains visible in the Feed of the social network and in yours profile page without deadlines, then the procedure is slightly different from the one illustrated above.


First, press onyour profile icon, located at the bottom of the screen. At this point, press the icon +, which you find at the top of the screen and from the screen that appears, press on the item Feed post.

At this point, to load a content from your Gallery, tap on the tab GALLERY and select the image or video you prefer.

If, on the other hand, you want take a picture, just press on the card PHOTO and press oncircle icon to take the photo. For shoot a video you have to press on the tab VIDEO and hold down oncircle icon (movies of up to sixty seconds can be made).

When you have chosen the content for the post, click on theblue arrow icon, located at the top of the screen. Before publishing it, you can edit it with a filter, which you can select and preview by simply pressing on miniature of those you prefer. When you are done with the changes, press again on theblue arrow icon.

At this point, you will be redirected to a screen where you can further customize your post. Among the functions present is that of caption, which is used to add a description to the post. To do this, you simply have to press on box appropriate and type the text you prefer.


Once the post is ready to be published, all you have to do is press the icon . By doing so, this will appear both in your profile and on the Instagram Home to all the people who follow you. For more details, read my guide on how to post on Instagram.

Make a Reel


If you are looking to do a Reel on Instagram, that is a short video in TikTok style to be displayed in the appropriate section of Instagram, press onyour profile icon and presses the icon +. Then, from the screen that appears, press on the item Real.

Now, before you start filming the Reel, you can decide which effects to apply to the movie. For example, if you want to speed up or slow down the video playback speed, just press the1X icon, from which you can choose the speed you prefer.

If, on the other hand, you want to apply a graphic effect, just press on theemoticon icon and select the one you prefer.

When you are ready to start shooting the video, press theclapperboard icon. After you have finished shooting the video, press again on theclapperboard icon and finally onright arrow icon to switch to the editor. Alternatively, you can also wait for the maximum thirty seconds of the video length to pass.

Now that the footage has been shot, it's time to move on toediting. In the screen you are taken to after finishing the video, in fact, there are the same tools that are present in the Instagram stories interface, so you can easily consult the previous chapter to know how to use them.

The only additional function of this interface is that which allows you to add a external audio to that of the movie just shot. To access this function, press on themicrophone icon and, in the screen that appears, press onred circle icon to start recording. Once done, press onred square icon to stop recording.

After you have finished editing the video, all you have to do is press on theright arrow icon. At this point, in the screen that appears, you can add a caption pressing in box appropriate and typing what you want.

You can also set the cover of the video (which otherwise would be chosen randomly), by pressing on the item Cover. At this point you can choose it from the video itself by dragging your finger on the time line, or add an image from the Gallery by pressing on the item Add from gallery. When you have decided, press the button end.

Once you have decided all the various settings for the Reel, press the button NEXT and finally on the button Share to make it public. Easy, right? For more details, read my guide on how to reel on Instagram.

Do a live

On Instagram it is also possible do some live shows, as on all major social media. These are extremely useful when it comes to interacting with the audience in real time.

To make a live on Instagram, from the page Home app, you need to swipe right to open the camera. At this point, in the section below, scroll until you find the item Live and select it.

Before starting the live, you can set a title. To do this, you have to press onfour lines icon and then pressing on the field Add a title. At this point, type the title you prefer and then press the button Add title.

If everything is ready to start the live, you just have to press oncircle icon located at the bottom of the screen. That's all!

During live shows on Instagram, you can too invite people to take part, as long as they are viewing the live. To do this, you have to press onicona dell'occhio and select the person you want to invite under the section INVITES. Finally, confirm by pressing the button Invite.

Please note that the person in question must first accept the invitation in order to enter the live. If this refuses, of course, you will be notified. For more details, read my guide on how to do live on Instagram.

Do an IGTV

If among the contents you would like to upload to Instagram there are also IGTV, i.e. videos lasting between one and sixty minutes, then you've come to the right place.

To proceed, log in to page of your Instagram profile, pigia sul pulsating [+] located in the upper right corner and select the item related to IGTV from the menu that opens. For more details, I refer you to my special guide where I explain how to upload videos to IGTV.

Create Instagram featured content

Use the function of Instagram highlights it can be very useful if you want to show a certain photo or video at the top of your profile. In any case, I warn you that at the moment it is possible to fix only the above stories: All other types of content are not compatible with this function.

highlight a story, you have to open it by pressing onyour profile icon and then pressing the button Highlight. At this point, in the screen that appears, type the title that you want to give to the group of stories highlighted and, finally, press the button Add. By doing so, the story will appear at the top of your profile and will not disappear after twenty-four hours.

If you want to edit a featured story or a group of stories, just click on its miniature, then press the button Other and, finally, on the voice Edit the featured story from the menu that appears. From the panel that opens you can change the cover, title and stories included in the featured group.

App to create Instagram content

In case you are looking for some application that can help you create content for Instagram, you need to know that there are a couple that are right for you. Thanks to this type of applications, you will be able to publish personalized posts or stories with the best tools that will be offered to you.

Adobe Spark Post

The first application I recommend is Adobe Spark Post, used to create content for multiple social media including, of course, Instagram. This is available for both free and paid, and each package offers different features, which you can see below.

  • Starter Plan - this free pack offers all the basic features of the app, including free templates and icons.
  • Individual - this package, at the cost of 9,99 $ a month or $ 99,99 per year, in addition to the tools of the previous one it offers new features, including the addition of premium templates, the ability to apply your own logo and the removal of the watermark. Plus, you can try it out with a free thirty day period.
  • Team - this package, at the cost of 19,99 $ a month or $ 239,88 per year, in addition to the tools of the previous one, it offers the possibility to assign the various licenses to its collaborators and gives access to dedicated customer assistance.

You can download Adobe Spark Post from the official Play Store page (or from an alternative store, if you use a device without the Play Store) if you have a device Android, or from the official page of the App Store, if you have a iPhone.

After downloading and opening the application, you need to create an account by pressing the button Register. Then fill in all fields necessary for registration and finally presses the button Subscribe.

Now that you have created an account, all you have to do is choose a model to your liking by clicking on his miniature. When you have decided which one to use, press the button Remix this model to access the editor.

In the editor you can edit various elements of the chosen template. For example, you can change the text present within it by simply pressing on the one already present in the base and typing what you prefer.

Also, you can edit the dimensions to adapt the template to the type of content you want to create, be it a story or a post. To do this, press the button Resize and select the dimensions you want to give to the model. Finally, press the button FINE.

After you're done creating the content, you just have to remove the watermark if possible and finally export it. To do this, you have to press onicon with three dots and then press the button Feed, if you want to create a post, or the button Stories, if you want to create a story. That's all! Simple, right?

Unfold

Another good application for creating content on Instagram is Unfold, which also specializes in creating posts for Instagram and Facebook. The application is available with various packages, including a free one, and you can view them below.

  • Unfold - This free package offers all the basic features of the application, including various templates to use for your own content.
  • Unfold + - this package, at the cost of € 3,19 per month o 20,99 € per year, adds hundreds of templates to use to the benefits of the previous package and grants early access to upcoming new templates. Plus, you can take advantage of a seven-day free trial.
  • Unfold for Brands - this package, at the cost of € 5,99 per month o 42,99 € per year, adds to the advantages of the previous package custom templates, the ability to create Web Stories and the ability to manage content from a PC. Plus, you can take advantage of a seven-day free trial.

You can download Unfold from the official page of the Play Store (or from an alternative store, in case your device does not have the Play Store) if you have a device Android, or from the official App Store page if you own a iPhone.

Once you have downloaded Unfold, you can start create content opening the application and pressing the icon + and then on the button Story o Post, depending on the content you want to do. Finally, confirm by pressing the button CREA to switch to the editor.

At this point, continue by pressing the button again + and choosing one of the available models, pressing on them miniature.

What you need to do now is to customize the template you have chosen by clicking on the various elements and modifying them as you wish. For example, pressing on the text you can enter what you prefer by simply typing with the keyboard.

When the changes have been completed, all you have to do is click ondown arrow icon and, in the screen that appears, press the button Instagram. By doing so, it will be shared in your profile without the need to download it to your device.

How to promote content on Instagram

One of the most important steps to take after creating your own content on Instagram is to promote them. Through various methods, such as hashtag o geolocation, it is possible to have your contents reached by a greater number of users.

If you are interested in promoting content, then I refer you to my guide where I explain how to be successful on Instagram. You will see that thanks to simple and effective solutions you will be able to increase your audience in no time!

How to create content for Instagram

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